Urbance is a very ambitious animated serie project produced by Steambot Studios. Joel Dos Reis Viegas is the creator and the director of this TV show. This means that he imagined and designed from scratch a complex scenario happening in a very detailled universe, with its architecture, its urbanism, its awesome characters that all have names, personalities, professions and gangs etc.
The fans love it. They are from all around the world and can't wait to see Urbance on screens as a real TV show. Support Urbance's kickstarter here.
This universe is so accurate that it holds some brands and products. We have been asked to work on fictional branding tests: Litek is the brand of the hero's beautiful sneakers and Coevo the name of a mysterious medical company. The very talented 123klan team made all the final brandings.
'Genesis of Urbance' is a book that gathers all the generic artworks that brought the designs where they are today. Joel wanted his book to be special, very special! He wanted the cover to pop out of library shelves like a graphic slap.
So he came up with the crazy idea to have a 11 layers offset print! (CMYK + 7 Neon Pantones + UV coating)! If you work with printers you know how much this is a technical challenge! We designed the file and the printer in Honk Kong somehow managed to print it out 2000 times! The result is wonderful.
Stay in touch with Urbance. This might be the serie of a generation.