How could one ride a bike through rain feeling secure, dry and peaceful?  

You surely can use Popins' crazy idea: An Umbrella holder for Bikes! 

We were in charge of Popins' Global communication from its positioning to it's packaging design.

Artistic Direction Branding Consulting Identity Webdesign

Like with every great concept, the idea seem very obvious once you are introduced to it. We wanted to play on that feeling so the idea was to design a timeless branding as if the product had existed for more than half a century.

popins-postcards

Today Popins is available everywhere in France and in many other European countries. We translate all of its Branding in several different langages. We should find some soon in Northern America! Find a store 

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